The Publishing CMS
Built for Newsrooms
More than 200 newsrooms trust Flow to power their publishing. Built by journalists who understand the daily pressures you face, Flow is the content management system that works the way your team thinks.
Trusted by 200+ newsrooms worldwide
Born in the Newsroom
Flow was born in the middle of a working newsroom, by people who've lived the daily pressures of publishing. We built this CMS for newsrooms because we only work with publishers — and we know what the demands of a modern editorial workflow look like.
Our head of product spent years as a senior editor before joining us. Our team includes former journalists, editors and publishing professionals who understand that the right publishing platform can make the difference between a stressed newsroom and one that thrives.
That's why Flow solves the problems that actually matter - not the ones that look good in a pitch deck.
A complete news CMS built for modern publishing
Flow is a publishing CMS designed specifically for newsrooms and media organisations. Unlike generic content management systems, every feature in Flow has been shaped by the realities of editorial work — from breaking news to long-form investigations, from single-title publishers to networks managing hundreds of titles.
As a complete editorial workflow platform, Flow brings together smart content editing, media management, real-time analytics, live coverage tools, and multi-platform distribution in one integrated system. It's the CMS for newsrooms that want to spend less time fighting their tools and more time telling stories that matter.
Stop switching between tools
Everything you need to create, optimise and publish in one place. Our editor puts headlines, images, SEO and scheduling right where you need them.
- Real-time collaboration without conflicts
- Templates that match your house style
- One-click scheduling across all channels
AI suggests optimised headlines instantly. One click to use.
Your notes become stories
Turn rough notes into publication-ready copy that matches your house style. Get smart topic suggestions and contextual media recommendations, all without leaving your workflow.
- Draft from notes in your voice and style
- Smart topic suggestions based on content
- Contextual image and link recommendations
- One-click to accept or customise suggestions
- City 3-2 United, dramatic finish
- Haaland 2 goals (23', 67')
- Fernandes penalty 89'
- Red card Silva 78'
- Attendance 53,000+
Manchester City edged past rivals United in a thrilling 3-2 derby victory at the Etihad Stadium on Saturday.
Erling Haaland proved the difference with a clinical brace, opening the scoring on 23 minutes before restoring City's lead...
Your notes, your voice, no blank page.
Never hunt for the right image again
Your entire media library, wire services, and editing tools - unified. Find, crop, and place images in seconds, not minutes.
- Unified library with smart search
- Wire service integrations built-in
- One-click cropping for all platforms
- Automatic alt text and metadata
Every wire service. Your entire archive. One unified library.
Know what's working before your morning coffee
Real-time analytics that tell you what matters. See which stories are performing, what topics are trending, and where to focus your team's energy.
- Daily briefings with key metrics
- Real-time performance tracking
- Trending topic identification
- Actionable optimisation suggestions
Start every day knowing exactly where you stand.
Break news without breaking a sweat
Purpose-built live blogs that update instantly. Your team posts, your readers see it - no refresh needed, no technical headaches.
- Real-time updates via WebSocket
- Mobile-optimised posting for field reporters
- Pinned posts and breaking news alerts
- Automatic content-locking prevents conflicts
One liveblog, multiple stories. Updates everywhere.
Your process, everyone in the loop
Custom statuses that match how you work, Slack and email sharing built in and assignments that actually get noticed. Editorial coordination without the chaos.
- Custom workflow statuses with colour coding
- Slack and email integration built-in
- Article assignments with due dates
- Smart notifications that actually help
Your workflow, your way. Define stages that match your process.
Everything your newsroom needs, nothing it doesn't
Built by people who've worked in newsrooms, for people who work in newsrooms.
From draft to published in fewer clicks
Custom approval workflows that match how your newsroom actually works. No more chasing editors through Slack or email.
- Multi-stage approval with role-based permissions
- Visual status tracking across all content
- Slack notifications at every stage
- Revision history with one-click rollback
Everything you need. Nothing you don't. Publish in seconds, not minutes.
Know what's working before your competitors do
Real-time performance data right in your editor. See what's trending, what's underperforming, and what to write next.
- Live performance dashboards
- Google Trends integration
- Evergreen content refresh alerts
- Competitor topic monitoring
Publish once, reach everywhere
Your content, formatted perfectly for every channel. Web, mobile, Apple News, print - from a single source.
- Multi-channel publishing from one editor
- Automatic format optimisation
- Scheduled publishing across time zones
- RSS and syndication management
Go global without the chaos
Professional translation workflows built in. Manage multilingual content without spreadsheets or copy-paste nightmares.
- Native translation workflow
- MemoQ integration for professional translators
- Side-by-side editing view
- Translation status tracking
We're not just a vendor.
We're journalism partners.
We believe quality journalism is essential to democracy. That's why we don't just sell software and disappear, we work alongside you, evolving Flow based on real conversations with real newsrooms.
Publishers shape our roadmap
Your challenges drive our development. We talk to customers constantly, not just support tickets.
7-day expert support
Talk to real people who understand newsrooms. Not chatbots, not offshore scripts.
Dedicated onboarding
We get your team up and running fast with hands-on training tailored to your workflow.
Trusted partnerships, not just transactions
"We have a long-standing and extremely productive relationship. They adapt quickly and effortlessly to our evolving needs, delivering powerful tools that solve real-world problems."
"Flow gave us the tools to scale commerce content without scaling headcount. IndyBest has transformed from a side project into a genuine revenue pillar."
"Managing 100+ publications seemed impossible until we moved to Flow. Each title keeps its identity while we gain the efficiencies of scale."
Ready to see what Flow can do for your newsroom?
Join 200+ publications who've found a partner that understands their world. Let's have a conversation about what you're trying to achieve.