Distribution
Publish once, reach everywhere
Flow's content distribution platform takes the manual work out of multi-channel publishing. Write your story once in the Smart Editor, then push it to your website, mobile apps, Apple News, Google News, RSS feeds, and syndication partners — all formatted correctly for each destination, all from a single workflow. No more copy-pasting between platforms. No more reformatting the same story five times over.
Key Features
Everything you need to publish once, reach everywhere
Multi-Channel Publishing
Publish to your website, mobile apps, Apple News, Google News, and more from a single interface. Each destination receives properly formatted content — no manual adjustments needed. Your team publishes once and reaches readers wherever they are.
One-Click Distribution
Select your destinations from a checklist in the Smart Editor and hit publish. Flow automatically converts your content into the correct format for each platform — Apple News Format, AMP, standard HTML, and structured RSS. What used to take thirty minutes takes seconds.
Platform-Specific Formatting
Configure how your content appears on each platform once, and Flow remembers. Custom headlines for social, cropped images for Apple News, structured metadata for Google News — all managed from one place without duplicating effort.
Scheduling and Embargo Support
Schedule content to go live across all channels at a specific time, or stagger releases across time zones. Embargo support ensures stories don't appear anywhere before they should — critical for publishers working with embargoed press releases and coordinated launches.
RSS and Syndication Feeds
Generate automated feeds for syndication partners with custom formatting, filtering, and delivery options. Full control over what content goes to which partners, with reliable feed generation that doesn't break when you update your templates or change your content structure.
Distribution Analytics
See how your content performs across each channel in real time. Understand where your audience actually engages — is Apple News driving more readers than your social channels? Are syndication partners sending traffic back? Make informed decisions about where to focus your distribution efforts.
Tired of reformatting the same story five times?
Your audience is everywhere — on your website, in their news apps, on social media, through syndication partners. But publishing to each platform shouldn't mean a separate workflow for each one. Too many newsrooms still have someone whose job is essentially copy-pasting content between systems, adjusting formatting, and hoping nothing breaks. That's not a publishing strategy — it's busywork that pulls your team away from journalism.
- Copy-pasting content between platforms, introducing errors each time
- Manual reformatting for Apple News, AMP, social cards, and RSS feeds
- No consistent way to schedule or embargo content across channels
- Syndication partner feeds that break whenever you change your CMS setup
- Zero visibility into which channels actually drive audience engagement
How It Works
Get started with Distribution in three simple steps.
Configure Your Channels
Set up your distribution destinations once — your website, mobile apps, Apple News, Google News, RSS feeds, and syndication partners. Define formatting preferences and default settings for each channel so your team doesn't have to think about it on every story.
Create Your Content
Write in the Smart Editor as normal. Platform-specific settings are right there in the interface — social headlines, featured images, channel selection. Everything your team needs to control distribution without leaving the editing screen.
Publish Everywhere
One click sends your content to all selected channels, formatted perfectly for each. Schedule it for later, publish it now, or set an embargo. Flow handles the conversion, delivery, and tracking so your team can move on to the next story.
See It In Action
Watch how Distribution helps newsrooms work smarter.
Built by People Who Get It
We've helped publishers reach audiences across dozens of platforms without multiplying their workload. Our team has first-hand experience with the pain of managing multi-channel distribution in newsrooms — we've been the ones staying late to manually reformat stories for Apple News. Distribution should amplify your reach, not your effort. That's why we built it directly into the publishing workflow rather than bolting it on as an afterthought.
"We used to have someone whose entire job was reformatting stories for different platforms. Now that's built into the publish flow. That person now focuses on audience growth instead of busywork."
Ready to get started with Distribution?
See how Distribution can transform your newsroom workflow.
No commitment required. Talk to someone who understands newsrooms.