Insights: Analytics That Move
at Newsroom Speed
Daily briefings, real-time metrics, and SEO health scores - analytics built for journalists, not marketers.
Start every day knowing exactly where you stand.
Fix SEO issues before they cost you traffic.
Know what's trending while it's still trending.
Daily Briefing
Start each day with AI-generated insights on traffic, content performance, and team activity
Real-Time Metrics
Live view of active users, page views, and engagement as it happens
SEO Health Scores
Every article scored with actionable recommendations to improve discoverability
Trending Topics
See what subjects are driving traffic right now and spot emerging stories
Team Activity Feed
Track who's publishing, editing, and reviewing across your newsroom
Performance Alerts
Get notified when articles underperform or traffic patterns change
Flying Blind in the Newsroom
Analytics built for marketers don't work for journalists. You need insights that move at newsroom speed.
- Analytics dashboards built for marketers, not journalists
- Switching between GA4, Search Console, and your CMS constantly
- No way to know which drafts need SEO attention before publishing
- Yesterday's data when you need to make decisions right now
- Metrics without context - numbers without the "so what"
Every morning, know exactly where you stand
The Daily Briefing synthesises overnight performance, flags content needing attention, and surfaces trending topics - all before your first coffee. No more digging through multiple dashboards to understand what happened and what needs doing.
- AI-generated performance summary
- Top performing content highlighted
- Real-time reader count
- Key metrics at a glance
Fix SEO issues before they cost you traffic
Every article gets a health score with specific, actionable recommendations. Missing meta descriptions, weak headlines, no internal links - you'll catch these issues when they're easy to fix, not after the traffic has already passed you by.
- Article-by-article SEO scores
- Specific, actionable recommendations
- Priority-ranked issue lists
- Track improvements over time
Know what's trending while it's still trending
See which topics are driving traffic right now, track team activity as it happens, and spot breaking story opportunities before competitors. This is analytics that moves at newsroom speed.
- Live trending topic tracking
- Real-time team activity feed
- Traffic spike detection
- Emerging story alerts
How It Works
Connect
Link your existing analytics (GA4, Search Console) and Flow handles the rest.
Configure
Set your briefing schedule and alert thresholds to match your workflow.
Check In
Start each day with insights, check trending topics throughout.
Built by People Who Get It
We built Insights because we saw editors drowning in data but starving for insight. Our team includes journalists who know the difference between metrics and meaning.
- Designed with working journalists
- Tested under real deadline pressure
- Refined through 200+ publisher partnerships
Ready to stop flying blind?
See how Flow Insights can give your newsroom the intelligence it needs.