Smart Editor: Write, Optimise
and Publish in One Place
An editor built by journalists, for journalists. AI-powered suggestions, instant social previews, and a clean interface that stays out of your way.
AI suggests optimised headlines instantly. One click to use.
Preview exactly how your story will look on social. One click to publish everywhere.
Everything you need. Nothing you don't. Publish in seconds, not minutes.
Card-Based Interface
Every element in its own card - headline, body, images, social - easy to find, easy to edit
Real-Time Collaboration
Multiple editors working simultaneously without stepping on each other's toes
Rich Text Editing
Full formatting toolbar with instant preview - what you see is what you publish
Scheduled Publishing
Set it and forget it - articles go live exactly when you want them to
Templates & Style Guides
Start from proven templates that match your house style
Content Locking
Prevent edit conflicts with automatic section locking during edits
Tired of fighting your CMS?
We've heard it from newsrooms everywhere. Writing should be simple. Publishing shouldn't feel like a battle.
- Switching between 10 tabs to build one article
- Clunky interfaces that slow you down
- No idea how content will look until it's live
- Formatting that breaks when you copy-paste
AI that knows what headlines work
Flow analyses your content and suggests optimised headlines, meta titles, and social copy - all based on what actually performs with your audience. No more guesswork, no more A/B testing fatigue.
- Instant headline suggestions with performance scores
- Optimised for your specific audience
- One-click to insert any suggestion
- Works for headlines, social posts, and meta descriptions
An editor that stays out of your way
No hunting through menus. No fighting your tools. Everything you need is right where you expect it. Our journalists helped design an interface that lets you focus on the story, not the software.
- Clean, distraction-free writing environment
- All article elements in one logical view
- Real-time content health metrics
- Keyboard shortcuts for power users
How It Works
Create or Open an Article
Start fresh or pick up where you left off. Templates get you going fast.
Edit with Contextual Panels
Each card focuses on one thing - headline, body, images, SEO, social. No clutter.
Publish Across Channels
One click sends your story everywhere it needs to go - web, app, social, syndication.
Built by People Who Get It
We built Smart Editor because we lived with the same frustrations. Our team includes former journalists and editors who spent years battling clunky CMS interfaces.
- Designed with input from working journalists
- Tested in live newsroom environments
- Refined through 200+ publisher partnerships
Ready to write faster and smarter?
See how Flow's Smart Editor can transform your publishing workflow.
Brooklyn Beckham's London snub: 'Only one thing would bring me back'
See it before you share it
Preview exactly how your story will appear on Twitter, Facebook, LinkedIn, and more - before you hit publish. Auto-formatted for each platform, perfectly every time.